Are Bridal Shows Worth IT?
Is exhibiting at a bridal show the right thing for you? How do we, as photographers, cake bakers, disc jockeys or limo drivers know whether bridal shows are right for us, and how do we create a booth and an experience that’s more joy-inducing than nauseating? For some brides, it’s the first thing they want to do after getting engaged is look for bridal shows. For others, the mere thought of attending one can give them hives. Why are bridal shows so great? In a world that’s run by technology and social media, can’t you just advertise online? Well, sure, that’s one way to do it, and yes, you’ll see results from banner ads and wedding website listings. Your website and social media are a great way to make the initial consultation. Brides often research online for trends and vendors before booking appointments. It’s essential to have an online presence to make those first impressions. However, if you want to seal the deal and secure that contract, you need credibility, face-to-face ...